Take the Leap: Overcoming Uncertainty with the Principles of Persuasion

"I think there is a clear sense of uncertainty prevailing these days," observes Robert Cialdini, a professor of marketing and psychology at Arizona State University. "It's 50-50 right now as to whether we're going to end up in a recession or not. Some say we will, some say we won't. And for those who do think there will be one, there's uncertainty as to how long it will last -- whether it will be shallow or deep."
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